International Business in Marketing Process

Question: Discuss about the International Business in Marketing Process. Answer: Introduction: Apple is a renowned company which has spread itself all over the world. However, in recent times Apple targeted the Chinese market. But unfortunately, the company faces some problems in China. These problems are:- Poor works of the subcontractors: One of the main drawbacks of the company is that the status of the subcontractors' works is indigent. Because of their bad work, the company's reputation is now in jeopardy (, 2011). Workers safety: Every company should take their workers safety very seriously. This is another problem faced by Apple Company in China. Workers have been stated that they have no security inside the factory premises. BBC Panorama organized an undercover investigation, which showed that the protocol of worker's safety had been violated several times by the company (Castro Martnez, 2015). The investigation found out that immature employees were being violated at the Foxconn factories. The poor situations in Chinese factories were tinted, when fourteen employees killed themselves at Apple's prime dealer, Foxconn, in 2010. Extremely low payments: Another major problem is that Apple offers the workers extremely low wages. The workers of the company are already destitute; they can hardly make their both ends meet. Despite that, Apple's inhumane attitude and their low salary trouble these employees even more (Ali, 2010). Long working hours: A working break is compulsory in any factorys rulebook. But Apple violets this rule again and again in China. They provide hardly any breaks to their workers. Exhausted employees were caught sleeping on their twelve-hour shifts at the Foxconn factories on the border of Shanghai (Ngai Chan, 2012). One undercover journalist, during his work in one of Apples factories, had to work constantly for 19 days and had not been given a day off despite his requests. Mandatory Overtime: Overtime sessions are one of the biggest drawbacks of the company. Overtime is believed to be a deliberate work, but none of the workers has the choice inside factory premises (O'Grady, 2015). Panorama showed that apart from the extra hours, one employee had to go to unpaid conferences before and after his duty. Another employee was addressed in a dormitory where eleven employees shared an overcrowded room. These are some major problems that Apple is facing in the Chinese market. To overcome these drawbacks, Apple should consider some plans or strategies. These plans are:- At first, the company should immediately change the subcontractors. They should hire some new subcontractors who will provide promising works. This might help to build up the companys good will (Walker, 2012). Next, they must take the safety matter of their workers seriously. The safety rules are needed to be revised and strictly followed by the company. They have to pay attention to the fact that no worker gets hurt during working hours (Leger, 2014). It is high time that Apple increases the payments to the workers and shows a little mercy to the workers. The working break must be a necessary rule so that workers can get their proper rest. In this way, they will do their work with more energy (Andors, 2011). Overtime is not mandatory, and the company has to understand this policy. Thus, if the Apple Company makes these changes possible, then their work progress will be much better in China. References: Ali, M. (2010). Advanced iOS 4 Programming (1st ed.). Chichester: Wiley. Andors, S. (2011). Worker's conditions in China (1st ed.). White Plains, N.Y.: M.E. Sharpe. Castro Martnez, J. (2015). Editorial Panorama 15. PANORAMA, 8(15), 7. Leger, D. (2014). A poor working condition in China. Poor Working Condition. Ngai, P. Chan, J. (2012). Global Capital, the State, and Chinese Workers: The Foxconn Experience. Modern China. O'Grady, J. (2015). Apple Inc. (1st ed.). Westport, Conn.: Greenwood Press. Walker, B. (2012). Inside Apple: how America's most admired--and secretive--company works. Choice Reviews Online, 49(11), 49-6372-49-6372. , (2011). A study of Steve Jobs's human mind from an angle of design (Based on a precedent of product innovation of Apple company and Philosophical perspective from Heidegger). Journal Of Digital Design, 11(2), 371-381.